Why 2026 Is a Prime Moment to Sell or Invest on the Costa Blanca

Rising Demand from Foreign Buyers   

Spain’s housing market continues to attract international buyers — and the Costa Blanca, including the Alicante province, remains one of the most sought-after destinations. In 2025, around 43.8% of property sales in Alicante were to foreign buyers.   

For sellers and investors, this is good news: strong foreign demand means higher visibility, increased interest and often a faster sale.   

Why the Costa Blanca Stands Out  

1. Coastal lifestyle, sunny weather and Mediterranean climate — major draws for people from northern Europe.  
2. Growing variety of buyers: while British nationals remain prominent, buyers from Germany, the Netherlands and beyond are increasingly active, widening the market.  
3. Interest in new-builds and modern villas is rising: demand for updated, ready-to-move properties is high.  

What This Means for Sellers   

If you own a home on the Costa Blanca, especially near the coast or in areas popular with expats, now is a smart time to consider selling. Benefits include:  

1. Greater chances of attracting international buyers seeking second homes, retirement homes or holiday properties.  
2. Competitive prices due to demand pressure — premium properties tend to sell quickly.  
3. Less time on market: with high demand, homes often receive multiple offers, speeding up the sale process.  

For Investors: Why It’s Still a Good Time   

With such demand from abroad, investing in property here remains attractive. Coastal apartments, villas or holiday homes can offer solid rental potential or good resale value — especially if the property is well located and maintained.   

However, it’s important to act fast: as more buyers compete for fewer properties, supply tightens and prices tend to rise.   

How a Local Agency Like Lisa Frain Makes the Difference  

In a market driven by foreign demand and rapid sales, working with an experienced, local agency can offer real advantages:  

1. Access to international buyer networks and marketing channels.  
2. Assistance handling all legal, administrative and language details when selling to foreign clients.  
3. Local knowledge: understanding the area, neighbourhood dynamics, and what appeal sells.