If you're considering selling your property in Spain—especially in coastal hotspots like the Costa Blanca South—2025 may be one of the best times in over a decade to do so. 

With rising demand, limited supply and a strong international buyer market, conditions heavily favour sellers. But how do you make the most of the current momentum?

Let’s break down what’s happening in the market, what trends are shaping seller strategies, and how to approach pricing, timing and marketing your home for a successful sale.

Why Now is a Strong Seller’s Market

Steady Price Growth

Spanish coastal real estate continues to appreciate:

• Costa Blanca South prices are up 15.2% year-on-year (Q1 2025 data).
• New builds in Alicante province average €2,505/m² (up 12% vs 2023).
• High resale growth, especially in hotspots like Ciudad Quesada and Orihuela Costa

What it means for sellers: If you’ve owned your property for more than 3–5 years, you’re likely sitting on some capital gains. Even properties bought in 2020–21 are now worth up to 30% more in some cases.

However, there are early signs of a slowdown with local agents reporting a drop-off in buyers in recent months. While many analysts are still predicting growth (albeit slower) the market has become nervous due to various government policies aimed at curbing the international property market. Plus, buyers from certain countries have significantly reduced in numbers. Could this lead to a price correction? We don’t know but it is something to keep in mind if you are deciding whether to sell. 

International Demand Drives the Market

Foreign buyers still dominate in many areas:

• 44% of property purchases in Alicante province were made by non-residents.
• Particularly active buyers include Northern Europeans (Dutch, Swedish, Belgian), but there is also growing interest from Poland, Germany and North America.
• The British market, which once dominated purchases, has slowed significantly due to both domestic pressures and the effects of Brexit. With buyers still strong from other countries it is too early to tell if this will affect prices. Currently housing stock is in relatively short supply, and prices are supported this shortage. However, if too many sellers come onto the market we could start to see the true impact of the loss of the British buyers. 

How to Price Your Property in 2025

Pricing strategy is crucial—here’s what to consider:

Don’t Overprice — It Will Cost You

It might feel natural to start high and "see what happens," but this strategy often backfires. Properties that sit on the market too long become stale, and buyers may assume something is wrong. The longer your home remains unsold, the more negotiating power shifts to the buyer — or worse, the listing gets ignored altogether.

Advertised Prices v. Actual Selling Prices

Don’t base your asking price on what similar homes appear to be listed for online. Many sellers inflate their prices, creating a misleading impression of what homes are really worth. This "price echo chamber" leads new sellers to follow suit, and the result is an oversupply of overpriced properties that fail to sell.

Buyers are well-informed and have access to sold data and professional guidance. They can spot an overpriced home quickly — and often avoid it.

Beware of Agents Who Overpromise

Some agents may tell you what you want to hear to win your listing — especially when inventory is low. A higher valuation might sound appealing, but it can cause your property to linger unsold while better-priced homes sell around you.

Choose an agent who is honest, experienced and grounded in the realities of the local market. The right agent will help you set a price that attracts serious buyers — not just clicks.

Marketing for Maximum Exposure

Essential Selling Tools in 2025:

• Video, video, video – professional photos are important but now buyers want to see well-presented professional videos as well
• Choose an agent who understands the portals and gets your property in front of the right buyers on the right portals
• Choose an agent who targets Dutch, Belgian, German and other international buyers
• Social media is key – ask your agent about their social media marketing and ideally choose an agent with a dedicated marketing and social media marketing team

Final Thoughts

If you’re selling in Spain in 2025—especially along the Costa Blanca coast—you’re in a strong position. Limited supply, rising prices and international demand have created a seller-friendly market, especially for well-maintained, coastal properties. However, the market is slowing and has lost large groups of buyers so be aware that we could be nearing the top or a price plateau.

Now’s the time to act if:

• You’re looking to cash out at a profit
• You own a rental home that’s seen strong appreciation
• You’re planning to downsize or relocate

Thinking of listing your property? Make sure you work with agents who understand both the local nuances and global buyer psychology. Talk to the Lisa Frain team for expert advice on selling your property on Spain’s Costa Blanca. We are here to help…